La Fraicheur decided to subvert the industry standard of "Merch" by using it as a tool to empower, not herself, but other women, by creating t-shirts with feminist messages, 100% proceeds of which will be donations to support NGOs fighting for women & human rights.

THIS IS NOT A BUSINESS. THIS IS NOT A FASHION LINE. IT'S A WEARABLE SUPPORT SYSTEM FOR WOMXN* IN THE ELECTRONIC SCENE. IT'S A TOOL TO RAISE AWARENESS, RECLAIM VOICE, RECLAIM SPACE AND PARTICIPATE IN THE CONVERSATION. IT'S A SOLIDARY EFFORT TOWARDS PROGRESS. THIS IS NOT MERCH. IT'S ACTIVISM

Because it’s unthinkable to push forward a feminist message while exploiting other women in the garment and agriculture industry, the t-shirts are certified Fair Trade & Organic.

Despite those extra costs, and in order to keep the t-shirt accessible therefore giving the message more change to spread wider, the selling price will be 25€. That means no profits will be made.

Because the future is intersectional and transfeminist, this campaign will not only support NGOs working for what the "traditional" idea of a woman is but broaden this spectrum.

the NGOs that will be supported by this campaign are:

RAJFIRE (France) : legal help for women immigrants, refugees & asylum seekers

Ultraviolet (USA) : healthcare, reproductive rights, violence and racial justice for women.

Silvia River Law Project (USA) : legal help for low income transgender people and trasngender people of color for survival and self determination

Centro Cultural Border / Jauria Trans* (Mexico) : legal help and councelling on labor and medical issues for Transgender people as well as community building through cultural events

BAAM (France) : legal help for LGBTQI asylum seekers